Heald College was founded in 1863 by Edward Payson Heald as the first business college in the western United States. Since then, Heald has continued to prepare students for careers in healthcare, business, legal, information technology and other growing fields, primarily through associate degree programs. In 2007—after several years of poor performance—Heald College embarked on an aggressive program of expansion and revitalization led by its then newly appointed CEO, Nolan Miura.
Challenge: As the economy weakened in 2007 and 2008, the Heald College management team foresaw strong growth potential in the career-focused associate degrees that made up its core offerings. During a recession, enrollment in these programs rises, as people seek an upgrade in their job skills. To address these opportunities, Heald required expertise in areas such as healthcare education and how to build a presence in online degree programs. Click further on Heald College