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Management Articles

An Efficient Statistical Speech Act Type Tagging System for Speech …

This paper describes a new efficient speech act type tagging system. This system covers the tasks of (1) segmenting a turn into the optimal number of speech act units (SA units), and (2) assigning a speech act type tag (SA tag) to each SA unit. Our method is based on a theoretically clear statistical model that integrates linguistic, acoustic and situational information. We report tagging experiments on Japanese and English dialogue corpora manually labeled with SA tags. We then discuss the performance difference between the two languages. We also report on some translation experiments on positive response expressions using SA tags. Click here to read more…

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How Dangers of Marketing Metrics Dependency

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. But an over-emphasis on metrics can actually lead to the opposite.

But wait … is this even a problem for CMOs and their marketing teams? If you look at all the data out there, it seems like the biggest problem that exists with the current state of marketing analytics stems from a lack of marketing analytics implementation, not an over-dependency. Click here to read more…

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Indian eCommerce …The Game has just Begun!!

ndians are still very conservative when it comes to impulse purchase, we probably take the longest to change our habits and hence one has to have the stamina to not only grow in this country but also to survive. We are a country of 1.2 Bn but every few hundred kilometres we talk, eat, wear and buy differently which is unique to us. We are multiple Europes’ packed into one but spend only few bucks and save for the next generation due to centuries of deprivation. But surely we are on the verge of a big change and revolution, consumption is growing in India and it is growing beyond needs to the wants. Click here to read more…

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Business Scope of web exclusive retail store in India

Every day there are about a dozen brands coming up in apparel, accessories, shoes etc. across all market segments. The biggest challenge upcoming brands face is visibility and lack of pos where their products can be sold. With many international brands having their presence in India and the number increasing at a decent speed it is becoming tougher for upcoming brands to gain a presence.

In this era of e-commerce many multi-brand formats have been launched and are doing quite well thanks to Venture Capitalists. What is missing? An exclusive brand that is only web-exclusive. According to a survey done by Assocham, youth are spending an average of INR 5,000 per month on apparel and shoes. Youth is also spending majority of their time on Internet. As of now majority of e-commerce platforms have captured the market books and electronics(almost 80% of the online transactions), discount websites and multi-brand retailers. Click here to read more…

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A Case Study on Leverages of BPM in Order Process

A business process is an activity or set of activities that accomplish a specific organizational goal. Each activity is linked with defined set of business rules and business users who should accomplish it. It is important for every business to proliferate by means of successful execution of all business process. In today’s dynamic scenario it is important to evolve these processes to match up best output of business with deliverable.

These evolution in business process commonly become bottle neck when it comes to IT implementation. Business Process Management (BPM) brings a smart solution for all business who led process oriented organization and their process get evolve or fine tuned more frequently over the period of time. In definition BPM is: BPM ”Business process management (BPM) is a systematic approach to making an organization’s workflow more effective, more efficient and more capable of adapting to an ever-changing environment.” Click here to read more…

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Facebook : Potential to Rule the Advertising World

As a student we’ve always learned to keep it short, simple and stupid. I will try to do so in the following article. I’m a publisher. My website runs only on advertising. In the past I ran a web shop, which needed publicity. I’ve seen both sides of the advertising chain and both sides have their difficulties … see how facebook advertising can help modern businesses

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A Guide to Facebook Social Plugins for Small Business

Facebook’s new social plugins offer amazing sharing functionality (and therefore potential exposure) that small businesses can get excited about. While Facebook social plugins are fairly simple to implement, understanding the practical uses for the different social plugin options can be a little confusing, especially in cases where the functionalities overlap … click here to read ahead

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Capital budgeting: Analysis of the role of formal evaluation techniques in the decision making process

Finance theory recommends that managers should undertake capital investment projects only if they add to the value of the firm. If we assume that managers act so to maximize the value of the firm, managers should then identify, and undertake, all projects that add value to the company so as to maximise shareholder value. This theory of capital investment decision-making implies that managers should establish the expected value that a project is expected to create. This should be done through the use of value based or discounted cash flow (DCF) techniques, in particular, the net present value (NPV) approach.1 Capital investment decisions should then be based on these estimates of value. Read more…

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Why You Should Let Employees Voice Their Opinions … in Public

If we don’t get the freedom of expression piece right,what happens? The mood becomes hot and cold at the same time. Hot with anger, cold with the fear and resignation that there’s nothing people can do about it. Put hot and cold together and you get lukewarm — mediocre and inept. To use a different metaphor, you get a withering of culture and performance. In the vast majority of companies, encourage a level of debate far beyond current tolerances. Employees need to see that new ideas are discussed and debated, without people getting terminated for voicing negative views. This debate will happen in your company whether you think you allow it or not. Read more…..

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