Category Archives: Exclusive Articles

Exclusive Management Articles

An Efficient Statistical Speech Act Type Tagging System for Speech …

This paper describes a new efficient speech act type tagging system. This system covers the tasks of (1) segmenting a turn into the optimal number of speech act units (SA units), and (2) assigning a speech act type tag (SA tag) to each SA unit. Our method is based on a theoretically clear statistical model that integrates linguistic, acoustic and situational information. We report tagging experiments on Japanese and English dialogue corpora manually labeled with SA tags. We then discuss the performance difference between the two languages. We also report on some translation experiments on positive response expressions using SA tags. Click here to read more…

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How Dangers of Marketing Metrics Dependency

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. But an over-emphasis on metrics can actually lead to the opposite.

But wait … is this even a problem for CMOs and their marketing teams? If you look at all the data out there, it seems like the biggest problem that exists with the current state of marketing analytics stems from a lack of marketing analytics implementation, not an over-dependency. Click here to read more…

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Indian eCommerce …The Game has just Begun!!

ndians are still very conservative when it comes to impulse purchase, we probably take the longest to change our habits and hence one has to have the stamina to not only grow in this country but also to survive. We are a country of 1.2 Bn but every few hundred kilometres we talk, eat, wear and buy differently which is unique to us. We are multiple Europes’ packed into one but spend only few bucks and save for the next generation due to centuries of deprivation. But surely we are on the verge of a big change and revolution, consumption is growing in India and it is growing beyond needs to the wants. Click here to read more…

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Business Scope of web exclusive retail store in India

Every day there are about a dozen brands coming up in apparel, accessories, shoes etc. across all market segments. The biggest challenge upcoming brands face is visibility and lack of pos where their products can be sold. With many international brands having their presence in India and the number increasing at a decent speed it is becoming tougher for upcoming brands to gain a presence.

In this era of e-commerce many multi-brand formats have been launched and are doing quite well thanks to Venture Capitalists. What is missing? An exclusive brand that is only web-exclusive. According to a survey done by Assocham, youth are spending an average of INR 5,000 per month on apparel and shoes. Youth is also spending majority of their time on Internet. As of now majority of e-commerce platforms have captured the market books and electronics(almost 80% of the online transactions), discount websites and multi-brand retailers. Click here to read more…

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A Case Study on Leverages of BPM in Order Process

A business process is an activity or set of activities that accomplish a specific organizational goal. Each activity is linked with defined set of business rules and business users who should accomplish it. It is important for every business to proliferate by means of successful execution of all business process. In today’s dynamic scenario it is important to evolve these processes to match up best output of business with deliverable.

These evolution in business process commonly become bottle neck when it comes to IT implementation. Business Process Management (BPM) brings a smart solution for all business who led process oriented organization and their process get evolve or fine tuned more frequently over the period of time. In definition BPM is: BPM ”Business process management (BPM) is a systematic approach to making an organization’s workflow more effective, more efficient and more capable of adapting to an ever-changing environment.” Click here to read more…

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Case Study for Punjab Kesari

Hind Samachar was established in 1948. A fledging newspaper that has spawned into the Hind Samachar Group of Newspaper. Todayit encompasses Punjab Kesari in Hindi, Jagbani in Punjabi and HindSamachar in Urdu. It is published from the three centers- Jalandhar,Ambala and Delhi.

It serves the reader in the states of Jammu &Kashmir, Himachal Pradesh, Haryana, Punjab, Uttar Pradesh, Delhi,Rajasthan and the Union Territory of Chandigarh. It reaches out o atotal of 7.5 lakh plus readership families daily. Punjab Kesari alonetouches the lives of 9.28 lakh families on Sundays making it the topselling Sunday newspaper. The number of actual readers may be closeto one crore. Read more on Punjab Kesari News paper

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What is New in Twitter Launch ?

Isn’t it scary how quickly the marketing world is moving these days? Search engines and social networks will roll out a new feature one week, then BOO! They’re terrifying us with a whole new update that requires us to adapt quickly and learn the new rules of the game.

These updates might seem like nasty little tricks, constantly keeping you on edge, but we see them as treats just waiting to be uncovered! To help you see the treats inside the tricks, we’ve provided you with a weekly round-up of the top marketing stories of the week. Don’t be scared, just read these top articles and you’ll be prepared for the bone-chilling week ahead! Click here to read more…

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What Steve Jobs would tell Mark Zuckerberg?

Mark Zuckerberg was Time magazine’s Person of the Year in December, 2010. He was given that honor because Facebook dominated the emerging social media marketplace, and social media had clearly begun changing how people do things. Despite his young age, Mr. Zuckerberg had created a phenomenon demonstrated by the hundreds of million new Facebook users. Find out more on Jobs Speech

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Telecom Corporation of New Zealand Limited

Telecom Corporation of New Zealand Limited and includes certain regulatory disclosures regarding its ratings. This release does not constitute any change in Moody’s ratings or rating rationale for Telecom Corporation of New Zealand Limited and its affiliates. Click here to read more…

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