Tag Archives: Cmos

How Dangers of Marketing Metrics Dependency

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. But an over-emphasis on metrics can actually lead to the opposite.

But wait … is this even a problem for CMOs and their marketing teams? If you look at all the data out there, it seems like the biggest problem that exists with the current state of marketing analytics stems from a lack of marketing analytics implementation, not an over-dependency. Click here to read more…

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What is Chicago Manual of Style

What is the Chicago Manual of Style?: The Chicago Manual of Style (CMS, CMOS, or Chicago) is a style guide for American English that covers topics from manuscript preparation to grammar, usage, and how to format citations. The CMS was first published in 1906 under the title Manual of Style: Being a compilation of the typographical rules in force at the University of Chicago Press, to which are appended specimens of type in use.

Chicago Manual of Style Case Study

While its name has thankfully been shortened to Chicago Manual of Style, its content has grown from 200 pages in the first edition to 984 pages in the 15th edition. This most recent edition was published in 2003 and was updated to reflect the advancement of computer technology and the Internet. The Chicago Manual of Style now includes new sections on preparing e-publications and guidance on citing electronic sources. Click here to read more…



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