When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. But an over-emphasis on metrics can actually lead to the opposite.
But wait … is this even a problem for CMOs and their marketing teams? If you look at all the data out there, it seems like the biggest problem that exists with the current state of marketing analytics stems from a lack of marketing analytics implementation, not an over-dependency. Click here to read more…
Study report about Opportunistic Real Estate Investment in Europe
Executive Summary: The process of de–leveraging as well as badly needed economic and political reform in Europe will be long, protracted and painful. Turmoil and uncertainty will persist for some time yet but it will also provide the basis of opportunity for experienced investors.The real estate market is quickly moving in favour of the opportunistic investor. However, this phase of opportunistic investment will likely be dramatically different from that of previous episodes. No longer will the manager be able to rely almost solely on debt fuelled returns. The backcloth of little or no growth places the emphasis squarely on the ability of the manager to drive investment returns forward.
Managers with the track record, breadth of financial and operating experience, as well as the credibility with which to mitigate execution risk, are increasingly scarce and will carry a premium in this environment.Unlike previous phases of opportunistic investing, no investor will likely be rewarded for taking macro positions on Europe. The winning strategy may have to be underpinned by a recognition of the value derived from the current state of extreme risk aversion, the re–capitalisation of defunct capital structures, the active management of assets which have been in suspended animation for the last 4–5 years and, above all, a recognition that the diversity of the European real estate market is both mispriced and under–valued. Keep reading…
Advances in clinical investigation, data analysis, rapid dissemination, and rigorous evaluation of the findings led to the accumulation of medical “evidence.” This evidence now forms the basis of thousands of guidelines developed and promulgated by professional societies, safety and outcomes organizations, provider institutions, and regulators. With rare exception, these guidelines are inconsistently implemented or used. This article reviews the history of guideline development and use, assesses the current state of implementation, identifies obstacles to adoption, and suggests strategies to overcome these obstacles.
Background: Clinicians have long recognized that there is a benefit to sharing knowledge. The tradition of clinicians synthesizing individual clinical experience into shared practice recommendations dates back at least 3,300 years. The Edwin Smith Surgical Papyrus was written around 1700 BC; it describes wounds and therapies. The Ebers Papyrus, circa 1552 BC, not only describes diverse medical conditions but also recommends treatments. Still, until the mid-1960s, the basis for “standard practice” was transmitted through medical training, shared common wisdom, local customs, personal experiences. Read More…
Case Study about an Integrated Steel Plant: Enhancing Productivity of hot metal in Blast furnace
Abstract: Studies on applications of lean in a continuous process industry are limited. There is lot of opportunities for improvement in the process industries like steel if lean tools are utilized. This paper addresses the application of Value Stream Mapping as one of the Lean tools to eliminate waste, and improved operational procedures and productivity in a blast furnace of an integrated steel plant. Current state map is prepared and analyzed and suggested to improve the operational process by introducing supplementary raw materials and alternate fuel to increase the productivity. Accordingly the future state map is drawn. The study reveals that there is an improvement in the takt time by implementing the proposed changes if incorporated in the future state map.
Introduction: Globalization is making most of the organizations, sectors more intensely competitive. Many organizations are struggling to improve their operating performance in response to market demands for lower costs, higher-quality products and services, shorter lead times, and higher returns on investment in infrastructure and resources. The case study was carried out to address above issues in iron making of an integrated steel plant and to find out uncover hidden values to increase the productivity. To eliminate the waste and identify the non value added processes from the lean manufacturing perspective, the value Stream mapping is carried out to optimize the process and to increase the productivity.
A Case Study about Supplier Relationship Management
Abstract: Supplier Relationship Management (SRM) plays an important role in the reduction of costs and the optimization of performance in industrial enterprises. Despite enormous investments in innovation, the health care sector has not experienced fundamental change yet. However, increased market dynamics and the implementation of economic principles will force health service providers to optimize cost structures as well as effectiveness and efficiency of business relationships. This paper reviews the current state of the art in the field, translates and amends the current findings for the health care context, and presents a case study illustrating the impact of the implementation of SRM principles in a leading Swiss hospital.
Introduction: The adoption of information and communication technology (ICT) in health care is currently seen as an opportunity to improve not only effectiveness, efficiency, and quality of health services but also the transparency of the economic activities and the availability of information in real time. Despite enormous investments in innovation and the magnitude of the opportunities for innovators, the health care sector has not experienced fundamental change yet. However, the pressure to achieve effectiveness and efficiency is set to increase significantly as in many countries economic principles, such as fixing rates for medical treatments or charges for medical registration, are introduced in order to reduce health expenditures and enhance the competition among the health care providers.
A Case Study about Effective Coordination in Human Group Decision Making
Abstract: In this chapter we present a taxonomy we have developed for assessing coordination mechanisms during group decision-making discussions (MICROCO). Since there is a convincing number of ﬁndings on poor-quality outcomes of human group decisions and tragic examples found in politics, there is an escalating need to foster quality group decision making, particularly with regard to group coordination. Especially for ordinary, daily work-group decision processes, the current state of scientiﬁc research does not offer conclusive explanations of how group members communicate in order to coordinate information exchange and decision making.
Introduction: Do you remember your last board or project meeting where you had to come to a decision within your group? Unfortunately, as you may conﬁrm, the process of joint decision making seems to be a challenging endeavour and human group decisions are far from perfect Reasons for poor human group decision quality stem from an inadequate exchange of information relevant to the decision, (2) an insufﬁcient evaluation of the possible negative consequences of ego-based or predetermined decision preferences, and (3) an inappropriate integration of different information, leading to a lack of consensus and delaying possible decisions. These ﬁndings represent Steiner’s (1972) notion postulating that actual group productivity is a function of both the potential group productivity and process losses occurring during the group interaction.
Case Study about Integrating Current State and Future State Value Stream Mapping with Discrete Event Simulation
Abstract: In response to global recession and increased competition, organizations have tried to become more efficient by decreasing costs and streamlining operations. To achieve this, the philosophy of lean management has gained in popularity. The main obstacle organizations face when implementing lean is deciding which activities to implement lean principals on. A well known lean practice, value stream mapping, is a very effective tool in mapping the current and future state of an organizations lean activities. Limitations in calculating variability information that describesystem variations and uncertainty means more powerful analytical tools are needed.
Simulation offers a more thorough analysis of a system’s data,including the examination of variability and has the ability to change certain parameters and measure key lean performance indicators. Using a tire distribution company as a case study, this paper has developed a framework that uses discrete event simulation as an integrative layer between current and future value stream mapping. The framework maps current state value and non-value activities in the company and through simulation has highlighted the activities that should be used when developing the future state map.
Introduction: Through extensive External and Internal analysis, the formulation for the best fit strategy has been developed and refined to suit the resources, culture and infrastructure of Lilly ICOS LLC. The name of the drug has been changed and the marketing approach developed as per the findings of the Macro environment, the Market, Competition, Internal Marketing Audit, and a SWOT Analysis. A decision on each of the marketing mix is taken to compliment the strategy chosen based on the competencies and resources of the product team. There was also a suggested means of organisation and control suggested as per recommendations given.
External Marketing Audit
Macro environment: Johnson and Scholes (1999) have stated that a framework for environmental analysis is imperative to provide the strategist, not just the current state of the environment in which Lilly ICOS LLC are setto perform in, but also how it is most likely to develop. With this is mind, the scanning and analysing of the Macro environment is done with the likely future directions of each force..
The subject of biomass-derived fuels is attracting the interest of agribusiness, forest products businesses and investors in Oregon and Washington, particularly in light of the recent growth experienced by the biofuels industry in the Midwest. Policymakers in both Oregon and Washington are seeking to advance the development of a biofuels industry in their states, desiring benefits that include reduced consumption of fossil fuels, reduction of greenhouse gas emissions and creation of new economic opportunity in rural areas. However, there is increasing recognition that these Northwestern states face a different set of opportunities and challenges than other regions, and there is a growing sense that different approaches may be required to create an environmentally and economically sustainable biofuels industry that contributes significantly to the region’s energy supply.
The purpose of this report is to assemble the information needed to estimate the significance of the opportunity for producing biofuels in the region as well as the associated challenges. The report reviews the current state of the industry, the biomass resources that are available within current production practices, and the biofuels production technology that is available within the marketplace. The report then seeks to identify the areas in which alternative approaches or strategies, or technological advances, might offer an opportunity to expand the Northwest biofuels industry beyond its current state.
The report draws heavily upon a number of other reports that have explored the regional biomass and biofuels opportunity, including excellent studies by Washington State University, Oregon State University and the U.S. Department of Agriculture that examined the potential biomass resource in the region. The information provided by this prior research is integrated with new data compiled or developed by Pacific Northwest National Laboratory to provide a complete and balanced characterization of the region’s assets, opportunities and challenges. This characterization is not meant to suggest a particular answer or approach. Rather, it is intended to provide a body of knowledge from which the business community, policymakers and research institutions can base their respective efforts to foster an economically and environmentally sustainable biofuels industry that serves the needs and interests of Oregon and Washington.
»The new infrastructure has increased our performance and future proofed the organisation for growth. We can now enjoy unprecedented levels of flexibility, scalability and robustness, while saving money on energy bills and reducing our carbon footprint«
– Raphael Jaffrezic, IT Manager, The Galway Clinic.
The challenge: Since its foundation, The Galway Clinic had built up a small server farm supporting core business functions such as HR, payroll and office applications as well as critical healthcare-specific applications. However, each of these eight servers were supporting as many as five different functions and there was no disaster recovery in place. This meant that if one server went down it could affect operations significantly.Furthermore, adding new services was difficult and necessitated the purchase of new servers…
The solution: The Galway Clinic had worked with Fujitsu as a primary partner for systems provision, installation and support and turned to the company for advice in how best to implement a virtualised server environment. Fujitsu assessed the current state of the ICT infrastructure by undertaking a capacity planning exercise, which provided detailed storage, processing and memory utilisation figures and allowed Fujitsu to estimate future capacity requirements from a storage, server and desktop resource perspectives. Fujitsu then examined the planned expansion of the hospital and the impact to data and traffic volumes in the future…
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