Tag Archives: darling

A Case Study on Boeing Company Derivative Class Action

Let’s just say the 21st century didn’t launch smoothly for the financial markets. To be sure, in the wake of Enron and WorldCom, the public was dizzied and disenchanted with each new story of corporate misconduct. That dismay was particularly severe when news broke about the procurement scandal involving the Boeing Company. One of the largest manufacturing and defense contractors in the world, Boeing was entrusted with some of the most significant and sensitive government contracts. It was a darling of US enterprise, a poster child of industrial ingenuity. Nevertheless, in 2006, the company paid $615 million to settle government investigations into allegations that the company’s top leadership had failed to properly oversee operations. Click here to read more…

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Enterprise Social Networking or Viral Marketing

Social networking, darling of Web 2.0, is turning out to be a marketing tool than a communication platform. Recognizing the immense potential of social networks as a tool for branding, IT companies follow suit of FMCGs and are ‘networking’ their way to advertise products and services. Apart from cajoling customers to by their products with proliferating online presence, IT companies also use social networks for hiring employees…Read ahead on online marketing tools

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