Tag Archives: Ebay

Study on E-commerce site eBay

Till sometime ago, it was fairly common for visitors to foreign countries to be plagued by requests from acquaintances to purchase the latest model of a product; people also waited for the price to fall before they got the desired product at a better price. E-commerce site eBay’s campaign for this festive season is based on this particular consumer insight and highlights it as the best deal destination that provides a guaranteed and safe online shopping experience, with the widest range of brand new everyday use products. Click here to read more…

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Case Study: eBay Technology Management

eBay is the most successful on-line person-to-person trading community on the Internet. Within four years, eBay’s site was able to attract millions of people from around the world through its auction-style and fixed-price formats. But as the number of users grew, eBay was plagued with problems pertaining to IT (information technology) architecture. It was believed that eBay’s IT department failed to keep up with the speed of eBay’s growth. Click here to read more…

Technology Management

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A Case Study on Reputation Systems: Opinion Mining Using Econometrics

A Case Study about Reputation Systems: Opinion Mining Using Econometrics

Abstract: Deriving the polarity and strength of opinions is an important research topic, attracting significant attention over the last few years. In this work, to measure the strength and polarity of an opinion, we consider the economic context in which the opinion is evaluated, instead of using human annotators or linguistic resources. We rely on the fact that text in on-line systems influences the behavior of humans and this effect can be observed using some easy-to-measure economic variables, such as revenues or product prices.





Introduction: A significant number of websites today allow users to post articles where they express opinions about products, firms, people, and so on. For example, users on Amazom.com post reviews about products they bought and users on eBay.com post feedback describing their experiences with sellers. The goal of opinion mining systems is to identify such pieces of the text that express opinions and then measure the polarity and strength of the expressed opinions.

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A Case Study on Stanley Gibbons

Stanley Gibbons is a globally recognised brand and the world’s leading name in stamps and collectables. They required a solutions that would integrate its Hybris eCommerce, eBay, Sage Line 500 and Sage SalesLogix applications so that it could automate employee intensive Sales Order Processing (SOP), Customer Relationship Management (CRM), management reporting and employee data entry processes. Click here to read more…





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Amazon steering ahead from eBay

By opening its channels to a million outside sellers, Amazon has undercut the auction site and is winning the battle for Internet sales. Next up: A challenge to eBay’s PayPal…click here to read ahead

business competition case study

Case Study on Philips sense and Sensibility

Philips wanted a campaign across their male grooming range, raising brand awareness whilst driving purchase consideration.The creative campaign focused on head to toe grooming solutions using a campaign strap-line of ‘Philips Grooming Tools from Start to Finish.’ To help evaluate the ROI of advertising on eBay.co.uk and in particular to assess its ability to influence longer term objectives such as brand awareness and shifting brand perceptions, the eBay Advertising team in conjunction with Aeon commissioned an in-depth advertising evaluation.

To integrate advertising placements throughout the purchasing cycle thereby effecting purchase consideration at the most advantageous stage. To drive brand awareness of Philips grooming range with the target audience. To ultimately increase product sales. Click here to read more…

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A Case Study on Competitive Advantage

eBay is the most successful on-line person-to-person trading community on the Internet. Within four years, eBay’s site was able to attract millions of people from around the world through its auction-style and fixed-price formats. But as the number of users grew, eBay was plagued with problems pertaining to IT (information technology) architecture. It was believed that eBay’s IT department failed to keep up with the speed of eBay’s growth. Click here to read more…

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Case Study on Philips Sense and Sensibility

Philips wanted a campaign across their male grooming range, raising brand awareness whilst driving purchase consideration.The creative campaign focused on head to toe grooming solutions using a campaign strap-line of ‘Philips Grooming Tools from Start to Finish.’ To help evaluate the ROI of advertising on eBay.co.uk and in particular to assess its ability to influence longer term objectives such as brand awareness and shifting brand perceptions, the eBay Advertising team in conjunction with Aeon commissioned an in-depth advertising evaluation.

Sense and Sensibility

Campaign Objective? : To integrate advertising placements throughout the purchasing cycle thereby effecting purchase consideration at the most advantageous stage. To drive brand awareness of Philips grooming range with the target audience. To ultimately increase product sales. Click here to read more…



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Hybrid B2B/B2C Search Engine Optimization & Pay Per Click

The integration between Deere’s used equipment Web site, http://www.machinefinder.com, and eBay was done by Deere’s Web site development team, using eBay’s publicly-available API for developers. Search engine optimization strategies and tactics were recommended by KoMarketing Associates, LLC…click here to read ahead

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