Study about Declining British Car Industry: Rover Group
Abstract: The British car manufacturing industry was one with many international well-known automotive brands. However, its recent development seems to show the once shining star has lost some of its glory. British car manufacturers have experienced dramatic changes in recent years as global competitors have successfully produced superior products with beneficial external factors such as labour and economic conditions. They face severe challenges in all aspects of business operation, such as production, marketing, and management.
Introduction: Rover as a car producer initiated in 1904 and has managed to be a symbol to British society throughout the development of industrialization in the 20th century. Manufacturing has been an important factor in the United Kingdom, and the car industry has created a sense of pride to those involved right through all stages of building the product. Unfortunately, the industry succeeded in creating excellent brands based on previous recognitions, but not solid, independent organizations consistently able to deliver top class vehicles. Keep reading..