Tag Archives: Media Outlets

Case Study on Morris Communications

Morris Communications owns hundreds of media outlets all across the United States. This privately held, Georgia based enterprise, owned by the Morris family since 1945, spans multiple forms of media, from newspapers and magazines to outdoor advertising, from radio stations to book publishers, from city visitor guides to online services. The holdings of this company stretch from the Florida panhandle all the way to the very tip of Alaska. Click here to read more…

Register to mark your Comments

A Case Study on Committee for Education Funding

The Raben Group has been a vital partner in our efforts to re-energize CEF. Joel and his colleagues bring exceptional skill, professionalism, and enthusiasm to their efforts to serve our members and we couldn’t be more satisfied. ” – Jon Fansmith, President of the Committee for Education Funding

The Raben Group manages all aspects of the CEF coalition, including advocacy, press outreach, membership retention and development, events, weekly updates, and weekly membership meetings. Principal Joel Packer, in addition to serving his other education clients, also serves as CEF’s Executive Director. Joel’s expertise in education budget and policy issues immediately led to an improved image for CEF and an increase in membership.

Our team has helped to significantly raise the frequency and quality of communications, issuing updates at least weekly that summarize and analyze congressional and Obama Administration activities. The firm has also increased CEF’s credibility and visibility with policymakers and the media. As Executive Director, Joel has been quoted in numerous media outlets including NPR’s All Things Considered, Marketplace, the New York Times, the Wall Street Journal, The Washington Post, Education Week, Education Daily, and The National Review. Click here to read more…

Register to mark your Comments

Case Study for Chorus Ltd

Twenty-five years old and already working on his second start-up, David Trindall epitomises the current generation of technology entrepreneurs. His first business focused on location-based software and was designed to send discount coupons to mobile phones from nearby retailers. But it’s on the back burner while he and co-founder Andrew Morris concentrate on an embryonic web business called Chorus. The duo first came up with the idea over a coffee in April 2010. Just 48 hours of coding later and the pair had software that tracks individuals’ comments on blogs, social networking sites and media outlets. Find out more..



Register to mark your Comments

Case Study on Chorus

Twenty-five years old and already working on his second start-up, David Trindall epitomises the current generation of technology entrepreneurs. His first business focused on location-based software and was designed to send discount coupons to mobile phones from nearby retailers.

But it’s on the back burner while he and co-founder Andrew Morris concentrate on an embryonic web business called Chorus. The duo first came up with the idea over a coffee in April 2010. Just 48 hours of coding later and the pair had software that tracks individuals’ comments on blogs, social networking sites and media outlets. Click here to read more…

Register to mark your Comments

Case Study on South East Australia Gas

The Situation: The South East Australia Gas (SEA Gas) underground gas pipeline – a joint venture between International Power, Origin Energy and TXU Australia — was constructed to transport gas from Port Campbell in Victoria to Adelaide. The construction area has spanned 680 kilometres, with work crossing two States, 13 State and Federal electorates, 15 Local Government areas, the catchment of several hundred local, regional and metropolitan media outlets, and more than 660 properties over a 12-month period.





SEA Gas consortium required the support of a professional PR company in the feasibility stages of the project in 2001 to assist in managing communication with a broad range of stakeholders, who could impact upon the timely and cost effective delivery of this major “fast track” energy infrastructure project, and to protect the public reputations of the consortium partners…
Read more..

Case Study on Quiznos

In 2008, Quiznos had cut back on their marketing to business people interested in opening new Quiznos franchise stores. Consequently, they saw declining numbers of new stores opening, and at the beginning of the fourth quarter the Franchise Development Marketing Division turned to Miller Advertising for help in improving this situation.

Miller Advertising developed an integrated online and print campaign, nationwide in scope, yet regionally targeted to attract and build strong attendance at their local franchise informational seminars. Miller designed cost effective media schedules based on relatively specific budget parameters. The schedules incorporated print and online local media, as well as trade and business media outlets. Keep reading

Register to mark your Comments