Tag Archives: Prospectus

A Case Study on Global Leadership Operational Plan: Boeing Company

Boeing has experienced operational problems due to lack of understanding of personnel issues and unethical conduct. As an international management consultant called in to advise the Boeing Company about issues affecting its ability to optimize operations in today’s economy, this author offers a prospectus on these unique issues facing Boeing; how these issues may affect optimizing key operational elements and changes needed to enhance operations management in the future.

The Boeing Company is a well established American icon of the aeronautical industry, having started business in 1916, not long after the Wright Brothers flew the first plane in 1903 (Boeing History, First Flight). Since those early beginnings, Boeing has expanded across the United States and the world, holding major contracts with many governments and as a primary builder of the International Space Station (Integrated Defense Systems). Click here to read more…

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Case Studies on New Zealand Wool Inside

After two decades of decline in wool prices, New Zealand farmers, disillusioned with many years of generic wool advertising, recently voted to stop financing industry good promotional activities. Meanwhile, three companies had started their private value adding and branding initiatives, aimed mostly at the USA and European carpet and rugs markets.

Elders Primary Wool (EPW) had created a network of alliances with retailers and manufacturers in the USA to license their Just Shorn wool brand. Wool Services International (WSI) was exporting scoured wool under several brands. Wool Partners International (WPI), the owner of the Wools of New Zealand brand, had recently put forward a prospectus inviting farmers to invest in a new wool marketing company with the goal of consolidating 50% of the country’s strong wool. Click here to read more…

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