A Case Study on Building Sustainability Into the Heart of a Brand: Procter & Gamble

Consumers can change their behavior if they are reassured about the cleaning performance of their products and if there are direct and broader benefits the consumer can easily perceive and for which independent reassurance is provided. There is clear evidence that P&G’s customers have taken the message and are washing at reduced temperatures without compromising on cleaning performance or convenience, while saving energy, money and reducing their ecological footprint. For P&G, Ariel Coolclean’s campaigns have strengthened brand loyalty, increased its consumer base, and further positioned P&G as a sustainable innovation leader. Click here to read more…

Register to mark your Comments

Case Study on Nature works for NatureWorks: Cargill Dow

The process for making NatureWorks PLA begins when a renewable resource such as corn is milled at Cargill Dow’s plant in Blair, Nebraska, separating starch from the raw material. Unrefined dextrose, in turn, is processed from the starch. Cargill Dow turns the unrefined dextrose into lactic acid using a fermentation process similar to that used by beer and wine producers. Through a special condensation process, a lactide is formed. This lactide is purified through vacuum distillation and becomes a polymer (the base for NatureWorks PLA) that is ready for use. Click here to read more…

Register to mark your Comments

7 Habits of Highly Effective Online Retailer

Ecommerce is the way future of shopping is going to be. A Forrester reports (Forrester research : US online retail sales, 2008-2013) that by next year close to $230 billion worth of stuff will be sold through 2013 in US alone (not including travel, auto). In India this get pegged at closer to a billion, but growing rapidly, in just last three years close to 360 online retailers have sprouted up. But this pales in comparison to almost half a million ecommerce stores that are there in a market like US. Another research points out that 81% of internet users research products online. This research further influences 40% of offline sales. So as such e-commerce is going to be an important part any retail strategy. Click here to read more…

Register to mark your Comments

Indian SMEs taking the leap in the e-commerce Space

The growing Internet base in the country, with more than 121 million Internet users is highly encouraging. This trend has a direct correlation in the growth of e-commerce in the country. India’s Internet economy has been growing at 23% Y-O-Y as per the recent report by BCG.As small businesses around the world are increasingly leveraging e-commerce, Indian SMEs too are diving into exploit opportunities available through the Internet. Click here to read more…

Register to mark your Comments

Indian eCommerce …The Game has just Begun!!

ndians are still very conservative when it comes to impulse purchase, we probably take the longest to change our habits and hence one has to have the stamina to not only grow in this country but also to survive. We are a country of 1.2 Bn but every few hundred kilometres we talk, eat, wear and buy differently which is unique to us. We are multiple Europes’ packed into one but spend only few bucks and save for the next generation due to centuries of deprivation. But surely we are on the verge of a big change and revolution, consumption is growing in India and it is growing beyond needs to the wants. Click here to read more…

Register to mark your Comments

Business Scope of web exclusive retail store in India

Every day there are about a dozen brands coming up in apparel, accessories, shoes etc. across all market segments. The biggest challenge upcoming brands face is visibility and lack of pos where their products can be sold. With many international brands having their presence in India and the number increasing at a decent speed it is becoming tougher for upcoming brands to gain a presence.

In this era of e-commerce many multi-brand formats have been launched and are doing quite well thanks to Venture Capitalists. What is missing? An exclusive brand that is only web-exclusive. According to a survey done by Assocham, youth are spending an average of INR 5,000 per month on apparel and shoes. Youth is also spending majority of their time on Internet. As of now majority of e-commerce platforms have captured the market books and electronics(almost 80% of the online transactions), discount websites and multi-brand retailers. Click here to read more…

Register to mark your Comments

A Case Study on Leverages of BPM in Order Process

A business process is an activity or set of activities that accomplish a specific organizational goal. Each activity is linked with defined set of business rules and business users who should accomplish it. It is important for every business to proliferate by means of successful execution of all business process. In today’s dynamic scenario it is important to evolve these processes to match up best output of business with deliverable.

These evolution in business process commonly become bottle neck when it comes to IT implementation. Business Process Management (BPM) brings a smart solution for all business who led process oriented organization and their process get evolve or fine tuned more frequently over the period of time. In definition BPM is: BPM ”Business process management (BPM) is a systematic approach to making an organization’s workflow more effective, more efficient and more capable of adapting to an ever-changing environment.” Click here to read more…

Register to mark your Comments

A Case Study on Uniting Business and Environment: Repsol

Repsol’s environmental projects worldwide are run in keeping with its vision to create value, as much for shareholders and employees as for the stakeholders in the communities where they operate. Repsol “understands that its main function in society is to satisfy energy needs in those countries where it operates and to do so in an efficient, sustainable and safe manner.” The energy market is highly competitive and Repsol’s initiatives and programs enable it to keep its license to operate, innovate and grow. Click here to read more…

Register to mark your Comments

Case Study on Combined Heat and Power Systems for Large and Small Users: Osaka Gas

The Japanese government promotes dispersed energy systems such as combined heat and power (CHP) and fuel cells, as part of its policy to achieve a 6% greenhouse gas emissions reduction compared to 1990 levels. Osaka Gas develops CHP systems fueled by natural gas for power generation and thermal energy utilization through recovery of its waste heat. Thermal energy from the CHP system is utilized for air-conditioning, space heating, steam applications, and water heating. In order to reduce initial equipment costs and disseminate CHP systems more widely, the company engages in industry-wide cooperative programs and collaboration with equipment manufacturers for R&D and product development. The government provides incentives for the reduction of the initial costs of equipment. Click here to read more…

Register to mark your Comments

A Case Study in Implementing a Comprehensive Energy and Climate Strategy: Novartis

The business case: Novartis benefits from investing in energy efficiency and climate change mitigation through: cost savings at sites and for individual businesses by substantially decreased energy intensity resulting in reduced operating expenses; benefits for its associates by training and capacity building on energy and climate issues; environmental sustainability by achieving the Kyoto target through reduced energy use and reduced GHG emissions; and benefits for the company as a whole by enhancing its reputation with its leadership approach on energy and climate. Click here to read more…

Register to mark your Comments